About

Transception (Pty) Ltd is a project implementation company aimed at spearheading social projects into the marketplace.

Our name represents a forward thinking synergy between transmit and receive (giving and receiving) - an infusion of transparency and inception, grounded in compassion. As such, our ethos is centred around our own social investment in our country’s future.

Our mandate is to work together with key role players to provide solutions (and implementation strategies!) to social problems.

We are a level 2 BBEEE company whose members have the diverse skill sets required to transform problem solving ideas into firm and sustainable reality.

We believe that great ideas only come into their own through implementation.

Services

Our focus is on startup businesses - assisting creative thinkers and entrepreneurs to achieve their dreams – through directed focus and strategic implementation.

Synergy

 

Our individual strengths are varied but when combined are perfectly suited to insightful analysis of problem areas. The approach is consultative and targeted.

Our team will assess all relevant and related points and draw accurate conclusions within a short turn around time.

Strategy

 

Often problem solving requires out of the box thinking as well as unique solutions that may not exist or where existing thinking needs to shift. This might entail a revised R&D approach or new ways of marketing a brand.

We will facilitate this movement into new territories through establishing clear pathways. We plan holistically and implement strategically.

Action

 

We believe that great ideas only come into their own through implementation. Our connections and skill sets in various industries make us perfectly positioned to implement a wide variety of concepts, products or projects.

We work closely with businesses to streamline implementation budgets but maximize impact.

Projects

Project ONE: Khusela ikhaya Project

Problem:

Every year raging shack fires consume countless homes and destroy precious lives. The combined costs (repatriation, re-building as well as related health care costs) will never exceed that of human lives lost or the severe injuries caused (especially to children - who are often the hardest hit) but budgets allocated to dealing with this problem run into millions every year.


Solution:

An intumescent/fire retardant paint that, when exposed to extreme heat, forms an expanding heat shield capable of sufficiently slowing down the rapid transmission of fire from one dwelling to the next, in order to allow neighbouring occupants more time to escape harms way and for fire services/fire fighters to extinguish blazes before large numbers of dwellings are consumed by fire.


Focus:

We have established Khusela paint (‘khusela’ is Xhosa for ‘protect’) - an intumescent paint formulated for this purpose in association with a reputable paint manufacturer.
Research and testing has culminated in a product that will meet all highlighted criteria as well as making it feasible and sustainable - and able to be implemented on a grand scale.


Implementation:

We believe that the Khusela Ikhaya Project will work for the following reasons:

  1. Tested - has a 40-60 minute burn rating.
  2. Endorsed by SABS, government and fire services.
  3. Endorsed by Safety & Security, Disaster Management, Human Settlement & Fire Services.
  4. Affordable – average cost per ‘shack’ is R1700
  5. Spray coating will ensure speedy coverage of entire areas in short time frames.
  6. Beautification - opportunity to implement colour to improve appearances - both on street level & aerial views.
  7. Eco-friendly
  8. Locally produced
  9. Will offer skills training & job creation through the EPWP
  10. Our extended education model combines community upliftment programs, the arts, skills development modules and sports clinics which will continue to impact communities for decades to come.
  11. Sustainable - by utilizing rooftops to create brand inspired visuals, corporates will potentially subsidize the cost of the paint over time.
  12. Measurable – quantifiable and feedback driven through GIS platform.
  13. Our drive to stay present and our focus on top of mind awareness through continued media exposure, will keep the campaign active toward 2020.

THE FOUR PILLARS OF THE KHUSELA IKHAYA PROJECT

1. Intumescent paint

Khusela Ikhaya Paint will not only help to keep communities safer (helping to prevent the rapid spread of shack fires) but will also directly contribute to beautifying these spaces over time with the application of colour.

2. Education initiatives

Transception can now offer companies and donors the opportunity for involvement in any of the following Education programmes:

A. EDC (0-7 years)

Nutrition Programs “You can't teach a hungry child.”
Effective education can only occur when there is an emphasis on diet and proper nutrition amongst learners - particularly in the early stages of childhood development.

The Khusela Ikhaya Project will target early development centres in need of assistance with feeding schemes centred around a specially formulated fortified porridge.

Northlink College will offer EDC training, first aid and CPR courses from grade 9 upwards.

B. Grade 1-12

The Cami system
The demands on educational departments, learners and educators to improve their numeracy and literacy proficiencies are distressingly high. Therefore, the need for Information and Communication Technology (ICT) is greater than ever before. ICT is an important enabler for effective teaching and learning.
Emphasis on empowering educators and learners is essential to improve numeracy and literacy skills. CAMI is used in more that a thousand schools in South Africa. International educational institutions also recognised the inherent value of the software, which is not network reliant. CAMI is also used in countries such as India, Australia, Singapore and England.

Grade 10-12

Entrepreneurship platforms
Students will also be exposed to successful entrepreneurs and be given various opportunities to build their own business or franchise.
One such platform will be the distribution of Captain Khusela educational comic books, merchandise and even Khusela Ikhaya Paint.

C. Tertiary education

We can now offer a number of education modules together with bursary opportunities through Northlink College.

Courses range from a variety of trade skills to hospitality; sports fitness and administration, IT and even banking.

D. Skills development

Khusela ikhaya has SETA Accredited Programmes that target training to residents in the informal settlement communities.
Education and Training modules start from the basics to more advanced courses - giving accredited certifications at completion.

  1. Entrepreneurship Training
    Recognising opportunities, Requirements to run a Business, Financial Management, Creating a Business Plan and How & Where to Secure Funding
  2. Construction
    Including Electrical and Plumbing courses
  3. Painting and Spraying
  4. Agriculture - urban farming and community gardens
  5. Furniture Manufacturing
    Cabinet Making, Upholstery, Wood Machining.

The education training will be accredited by Wits University through its Joint Venture agreement with Amplify Africa for short course training.

3. Community upliftment programs

Arts and culture initiatives, comedy and music - and even social excursions - go a long way to contributing to the moral, wellbeing and development of children and communities. These programs allow participants to experience new things, branch out and explore new opportunities.

4. Sports development clinics/academies

Assisted by local and national teams/players who will not only make their presence felt but lend their ongoing support to promoting and keeping young bodies fit and healthy.

These clinics/academies will offer students much needed growth and development in various national sports with potential for career opportunities for individuals who show particular talent.

Press

PRESS RELEASE 1 The very real problem of rapid spreading shack fires

It takes less than two minutes for a single shack to be completely engulfed by flames – and this, from a simple fallen candle or paraffin lamp.

Within minutes, neighbouring shacks are in serious jeopardy and often with sleeping occupants inside. Imagine that the only doorway in your home is facing raging flames or having your home isolated and surrounded by burning homes. This is the fear shack dwellers face, a very real fear which is being experienced all over South Africa.

The aftermath of a rapid spreading shack fire is often loss of life, homes, belongings and all too often - any form of identification, bank card or money – leaving survivors with the just the clothes on their backs.

Year on year raging shack fires consume countless homes and destroy precious lives. The last five years have seen an average of 10 shack fires a day rage throughout South Africa, with someone dying in a shack fire every other day. The key reasons for shack fires are lack of land (informal houses are tightly knit), lack of (formal) housing, access to electricity, adequate water supply and/or adequate emergency services.

While Transception look into re-blocking and interim housing models the reality is that informal settlement homes will still be around for a while. Two major impacts on these areas that we continually have to contend with are seasonal flooding and devastating shack fires.

The combined costs (repatriation, re-building as well as related health care costs) will never exceed that of human lives lost or the severe injuries caused (especially to children - who are often the hardest hit) but budgets allocated to dealing with this problem run into millions every year. In extreme periods, combined costs (including fighting fires and related medical costs) to government are said to total as much as R4 million per day.

These retrospective solutions do little to prevent or curb the problem.

While departments like Disaster Management and South African Social Security Agency (SASSA) strive to alleviate social distress after these events occur, they are aware that real solutions to these problems are needed to alleviate the strain on their available resources.

Coupled with this is an unemployment rate and lack of education levels that are equally exacerbating to the people waiting for solutions, with no means to assist themselves in times of need.

There are dedicated organizations and NGO’s and a new breed of forward thinking social entrepreneurs who are and have been presenting and implementing impactful solutions aimed at addressing issues that negatively affect our society.

The Khusela Ikhaya Project is one such initiative. In May 2015, social entrepreneurs, Justin Zietsman and Ashley Stemmett formed Transception aimed at spearheading social solutions into society. They established the Khusela Ikhaya Project (“khusela” is the Xhosa for “protect”) - with the aim to prevent rapid spreading shack fires through the use of a specifically formulated intumescent (fire retardant) paint applied to informal dwellings.

Their intervention was piloted in the Wag ‘n Bietjie settlement in Nomzamo Township just outside Cape Town - where just a few years ago nearly 300 shacks burnt to the ground and devastated countless families. Since then it has been widely endorsed and they have been tasked to paint more than 700 homes as part of a fire safety campaign for the City of Cape Town and currently in discussions to paint two much larger informal settlements there as well as in Gauteng and Mangaung (Bloemfontein).

The project will initially roll out in problematic or “hot spot” areas before expanding to blanket coverage of all informal housing areas across South Africa.

Not only will the Khusela Ikhaya Project make areas safer from fire but will also provide training and much needed work opportunities to the citizens living there as well. The project will create numerous jobs and on the job training - through the extended public works program (EPWP) as well as extending its community engagement into a multiplatform education initiative – covering Education Development Centres (EDC), grades 1-12 and tertiary education opportunities.

The Khusela Ikhaya project broadens further into community upliftment programs and Sports development initiatives by encouraging the involvement of local and national sports teams, artists, musicians and more, in a drive to evolve our most marginalised areas.

While paint is predominantly functional, it will also provide potential for the beautification of these environments. Quite uniquely, the Khusela Ikhaya vision also extends to the rooftops of townships, which they plan to use as a collective canvass - for creative expression - to form “aerial land art” (or even branded/conceptual or even cultural imagery - that will be visible from the air.

“Our vision is not only to prevent rapid spreading shack fires, but to shift the negative perceptions of townships through the use of colour, imagery and social interaction and education, and in so doing, positively impact perceptions and even national pride,” says Justin Zietsman, CEO of Transception.

The saying ‘be the change you wish to see in the world’ forms the basis of our Project 20/20’ - as it incorporates our aim to have implemented wide spread coverage by that time but also as a social initiative aimed at changing perceptions and outlooks toward otherwise overlooked areas.

“We believe that by connecting corporate social responsibility drives, local and national government involvement as well as that of the public at large, we can solve this major problem by the year 2020,” says Justin.

PRESS RELEASE 2 ‘You can change tomorrow, today!’

In addition to backing from local and provincial government and private sector involvement, we also intend to link with other like-minded organisations in order to create a “larger cause” scenario called Project 20/20 – essentially a crowd source model involving the greater South Africa.

Transception believe that by connecting corporate social responsibility drives together with local and national government subsidisation programs, as well as public funding campaigns under one “umbrella campaign” – perceptions can be shifted and help grow our country while solving the crisis of shack fires.

Transception aim to protect all tightly knit informal dwellings throughout South Africa by the year 2020. We call this vision ‘Project 20/20’, which is a social initiative aimed at changing perceptions & outlooks toward otherwise overlooked communities.

“Our vision is not only to prevent rapid spreading shack fires, but shift negative perceptions of townships through the use of colour and imagery. We have combined this with comprehensive community upliftment programs, education and creative arts, skills development and sport development,” says says Justin Zietsman, CEO of Transception.

Sport plays an important role in bringing communities together and connections with well known sports celebrities will enhance our interventions in schools, tertiary education institutions and after care facilities.

Scarra Ntubeni, Western Province and Stormers rugby player, has partnered with Transception and will lead the Captain Khusela vision as its Brand Ambassador, while focusing on the sports development arena.

On 27 February Transception will launch our Project 20/20 fundraising campaign – a joint venture between Western Province Rugby/Stormers and SnapScan – that will aim to engage the wider public in our fundraising efforts.

Toward the end of March, Transception plan to launch our Captain Khusela comic book series – part fiction, part education initiative that will simultaneously promote fire safety and ensuring an understanding of the paint intervention - but also touch on wider concerns and concepts affecting all aspects of our greater “home” – our body, our home, our community, our South Africa.

PRESS RELEASE 3 Who or what is Transception?

The name Transception represents a forward thinking synergy between transmit and receive (or giving and receiving) - an infusion of transparency and inception, grounded in compassion. Our mandate is to work together with key role players to provide solutions (and implementation strategies!) to social problems. Taking ideas beyond thought.

We are a level 2 BEE company whose members have the diverse skill sets required to transform problem solving ideas into firm and sustainable reality.

We believe that great ideas only come into their own through implementation.

The Khusela Ikhaya Project is one such initiative. We are using a specially formulated intumescent fire paint to reduce the destructive effects of rapid spreading shack fires which plague informal settlements across South Africa and in other parts of the world.

This intumescent/fire retardant paint, when exposed to extreme heat, forms an expanding heat shield capable of sufficiently slowing down the rapid transmission of fire from one dwelling to the next, in order to allow neighbouring occupants more time to escape harm’s way and for fire services/fire fighters to extinguish blazes before large numbers of dwellings are consumed by fire).

The paint base carries SABS certification. It is water-based and eco friendly and receiving Global Green Tag certification makes it conducive to the international “green” marketplace (informal housing sector fires are a problem in South America and India too.

The concept is the brainchild of Ashley Stemmett and was first presented under another name. In April 2015 Ashley re-ignited his passion for this cause and partnered with Justin Zietsman. Together they formed Transception Pty (Ltd) - a social enterprise aimed at successfully launching social initiatives into the marketplace.

Shortly afterward Transception launched the Khusela Ikhaya Project (which essentially means ‘protect your home’) and partnered with a reputable paint manufacturer to develop a more feasible product offering.

Since May, they have succeeded in piloting the project, making use of national government’s extended public works programme (EPWP), applying their first corporate client’s logo across 90 roofscapes and obtained a directive to paint 750 around Cape Town with talks to paint a further 3 000 informal settlement homes in Masiphumelele, homes in Gauteng’s Kya Sands as well as homes in Mangaung.

Transception attribute their successes to tenacity. A trait inspired by the very communities they aim to assist. After fires ravage areas, shack dwellers rebuild their lives with a tenacious spirit that is inspiring. Thus, Transception then maintain the established dialogue with key public sector departments and build momentum with a strong media and social media focus and our direct approach to corporate funders.

Social enterprises survive by creating strong concepts that can drive themselves. As such the Khusela Ikhaya Project will, in addition to painting (which in turn protects) and beautifying environments also encourage and implement education initiatives, skills development, community upliftment programs and sports development platforms.

“As social entrepreneurs, we aim to impart this same mindful approach to solving social problems into the very communities we work with. If we can empower those around us, we would have succeeded in empowering ourselves.”

Contact

Should you, your business or company, school or institution be
interested in getting involved with any of our projects, we will make
every effort to bring you on board and make you part of our vision
- and beyond.



INFO@TRANSCEPTION.CO.ZA OR CALL: 072 518 8885

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